World News: Nokia to acquire Enpocket
Nokia has entered into a definitive agreement to acquire global mobile advertising company, Enpocket.
The acquisition will enable Nokia to leverage Enpocket's platform and strong partnerships with advertisers, publishers and operators to accelerate the scaling of Nokia’s mobile advertising business.
In addition to key assets, Nokia also gains a team with strong expertise in global mobile advertising across disciplines.
According to Nokia’s chief technology officer, Tero Ojanperä, this acquisition is a game changing move to bring Nokia’s reach and depth to organise the market across the world, and make it easier for an ecosystem to develop.
Enpocket provides technology and services that allow brands to plan, create, execute, measure and optimise mobile advertising campaigns around the world.
The technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video.
The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.
