The Connected, Software-Defined Car is transforming the Automotive Industry

Date 12th October 2021
11:00 AM Eastern Daylight Time
Duration 1 Hour

Automotive manufacturers have entered an era of major transformation and disruption as vehicles are getting connected, electrified and more automated – while business models are being redefined. A highly competitive race is ongoing as new companies, vehicles and services enter the space.

In this rapid digitalization the value lies in the data, and seamless connectivity is right in the middle of it all.

Here’s what you will learn:

  • 5G is here – how does this affect the connected and automated vehicle?
  • Rolling out services for software-defined, electric cars.
  • Seamless connectivity for automakers and shared mobility providers on a global scale.

Brought to you by: 


Stephen Bell
Principal Analyst
TU Automotive

Steve Bell is an accomplished strategy and technology analyst whose coverage at Heavy Reading focuses IoT and emerging technologies in the telecom’s domain. He additionally focuses on the impact of 4G and 5G in two verticals; Industrial IoT and connected and autonomous vehicles. For the last 2 years he has served as analyst in residence at providing insight on the future of this emerging industry.

Steve joined Heavy Reading in 2014 after an extensive executive career in industrial applications and then Telecoms with Motorola in Germany, the U.K. and the U.S. He is also an entrepreneur having founded two companies: one an analysis and advisory firm the other a digital city services platform focused on parking.

Magnus Gunnarsson
Head of Portfolio and Business Development Connected Vehicles
Ericsson Connected Vehicles

Magnus Gunnarsson is Head of Strategy, Portfolio and Business Development at Ericsson Connected Vehicles.  As such Magnus is responsible for bringing the next generation connected vehicle services to the market, like connected safety, autonomous drive, and mobility as a service.

Magnus is a member of the World Economic Forum Working Group on Urban and Autonomous Mobility and recently chaired the Marketing and Communication Committee of the 5G Automotive Association.

Magnus joined Ericsson in 2016 with 15+ years of experience from the Automotive Industry. Magnus is based at the Global HQ of Ericsson, in Kista the ‘mini Silicon Valley’ north of Stockholm.

Leave a comment

Your email address will not be published. Required fields are marked *