Waze is ready for the road


Waze launched the first free service earlier this year, offering the majority of smartphone users voice guided turn-by-turn navigation, real-time traffic updates and driver-generated reports.

The consumer application is now available on the Apple App Store and Android Market Place, and can be downloaded from the waze website for Symbian and Windows Mobile devices.

Waze uses driver-contributed data to build and update road maps and provide real-time traffic information to commuters.

During the beta period, wazers drove millions of miles, helping to map and validate roads and provide real-time traffic data to the rapidly growing network of drivers.

As more users download and use the application, the maps and traffic information becomes more robust and accurate.

Now that most major smartphone users have access to waze, the service will be able to accelerate user adoption and provide rapid improvements to service coverage.

waze runs on a GPS-enabled smartphone to automatically and anonymously send back GPS points as the user drives. This data is used to build and constantly update the road grid, real-time traffic information, driving directions, road changes, traffic flow, and more.

Drivers can also take a more active role, reporting road events or map inaccuracies from their mobile device or manually updating the map itself via the waze website.

Waze was originally launched in Israel early this year, where it is now the most widely used source of traffic information with more than 180,000 downloads – representing 20% of Israel's smartphone users.

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