Volvo introduces NAVTEQ MapCare™

Volvo introduces NAVTEQ MapCare™

NAVTEQ MapCare packages a pre-defined number of map updates with the purchase of a new vehicle and navigation system. Thus, from the model year 2010 release in June this year, customers buying a Volvo C30, S40, V50, C70, V70, XC70, S80, XC60 or XC90 with navigation will be eligible to receive two free map updates.

The program will be available through all Volvo car dealerships in Western and Eastern Europe, North America and Russia.

NAVTEQ MapCare has been designed to help increase map update sales and revenue by providing additional selling points for navigation systems.

"We believe this program will increase satisfaction and loyalty as customers will always have the latest maps. In addition, valuable opportunities for communication and cross-selling will be created," explains Jeff Mize, executive vice president of sales at NAVTEQ. "It is a particularly convenient service for drivers of fleet or lease cars as it provides a clear channel to acquire map updates."

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