Voice recognition’s rising tide Weekly Brief—2.11.2013

Voice recognition’s rising tide Weekly Brief—2.11.2013

In this week’s Brief: IMS Research, Kia, Chrysler, Renault, TomTom, RealVNC, 7layers, Tesla, WirelessCar, BMW and Audi

As demand for in-car connectivity continues to rise, auto OEMs are turning to voice recognition as a way to offer connected services while maintaining rigorous safety standards. This week IMS Research forecast that more than half of new vehicles sold globally in 2019 will be fitted with voice recognition.

This increase in units will drive revenues from around $81 million in 2011 to $170 million in 2019, IMS suggests. IMS also forecasts that voice recognition integrations, as we’ve seen from Kia and Chrysler already this year, will become more and more common in the coming years and that voice recognition will start to control more advanced functions in the vehicle, such as texting or the touch screen.

“Consumers are looking for a seamless user interface across their CE devices, including the car,” says IMS research analyst Nimisha Patel. “However, the challenge for OEMs will be offering this control in a safe way” and voice recognition is a natural solution.

In other news, Renault deployed its R-Link infotainment system to three new 2013 car models: the Scénic, Grand Scénic and Scénic XMOD MPV. R-Link offers turn-by-turn navigation from TomTom and an app store, which drivers can control via a joystick and a touch screen on the dashboard.

Tesla released in beta a mobile app for Android for owners of the Tesla Model S. The app allows drivers to communicate with their cars anytime, anywhere, as long as they have their smartphones on hand.

App capabilities include pre-heating and pre-cooling the car, checking on its charge, tracking the car’s movements, and locking or unlocking it from afar.

TomTom launched the free TomTom Taxi Booking app for iPhone in Amsterdam and Rotterdam. The app allows passengers to request a taxi with one click and immediately receive the name and profile of the driver, details of the car and its precise time of arrival.

App users will be shown the most efficient route to the destination based on TomTom’s routing and traffic technologies.

RealVNC received MirrorLink certification for its VNC Automotive technology, which allows access and control of a mobile device from a vehicle head unit or infotainment system.

With VNC Automotive, drivers can control from all mobile content from the infotainment system touch screen, vehicle bezel keys, steering wheel switches and by voice command.

7layers, an international group of engineering and test centers, conducted the testing and certification in accordance with the Car Connectivity Consortium standards.

WirelessCar was awarded as the “Best China Telematics company” for 2012 by China Telematics at the IOVA Annual Conference—IOVA being the Strategic Alliance of China Internet of Vehicles industrial technology innovation.

WirelessCar launched its first pilot in China in 2008, founded its own subsidiaries in Beijing and Tianjin in 2011, and presently offers connected services in China for customers like BMW and Audi. The award was voted by more than 1000 industrial elites.

“Today’s car OEMs are looking for proven and global solutions that are easy to adopt in new markets and quickly help them to introduce new innovative services,” says Martin Rosell, managing director, WirelessCar. “The connected vehicle has become a true value added service offering which attract today’s car customer.”

For exclusive business analysis and insight about telematics applications, see Industry Insight: Telematics and Apps

For all the latest information and trends in V2X and driver safety, visit V2X for Auto Safety and Mobility Europe 2013 on February 20-21 in Frankfurt.

Coming up in 2013: V2X for Auto Safety and Mobility Europe 2013 on February 20-21 in Frankfurt, Telematics for Fleet Management Europe 2013 on March 19-20 in Amsterdam, Insurance Telematics Europe 2013 on May 7-8 in London and Telematics India and South Asia 2013 on 17-18 April in India.

For exclusive telematics business analysis and insight, check out TU’s reports on In-Vehicle Smartphone Integration Report, Human Machine Interface Technologies and Smart Vehicle Technology: The Future of Insurance Telematics.

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