TSR systems to reach seven million units by 2015

TSR systems to reach seven million units by 2015

While challenges exist in the practical deployment of Traffic Sign Recognition (TSR) systems, such as international cross-border driving, Strategy Analytics predicts that TSR may become as popular as Lane Departure Warning (LDW) systems by 2020.

Apart from helping drivers to avoid speeding fines, TSR systems can also be instrumental in eliminating head-on collisions by preventing drivers from driving in the wrong direction on freeways.

This year saw the first deployment of TSR on the new BMW 7-Series sedan, the Mercedes-Benz E-Class sedan and the Opel (GM Europe) Insignia.

By using the same image sensor currently deployed for LDWs, TSRs enable OEMs to offer the additional safety feature at relatively little extra cost.

However, despite advances in software algorithms, challenges still remain due to the different languages, signage conventions and measuring systems operating in different auto markets.

"While such challenges exist, they are not insurmountable," says Kevin Mak, industry analyst of the Strategy Analytics Automotive Electronics Service. "TSR has the potential to grow on the back of LDWs, with the possibility of imposed mandates as a result of current safety research programs, such as eSafety, led by the European Commission."

Strategy Analytics to speak at Telematics Update's flagship show Telematics Detroit 2009.

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