TrafficCast extends partnership with Yahoo!

TrafficCast extends partnership with Yahoo!

TrafficCast International has extended its exclusive partnership with Yahoo! to supply real-time and forecast road speed information for Yahoo! mapping products.

The data provided by TrafficCast's DynaflowTM technology is part of a series of enhancements that Yahoo! is making to its directions and routing services.

TrafficCast's proprietary Dynaflow technology overlays real-time travel speed estimates for interstates and major arterials in the top 100 markets across the US.

Designed to be easily implemented into a broad range of traffic information applications and delivered to consumers through a variety of platforms, including mobile devices, broadcast media systems and Web applications, Dynaflow models historic traffic patterns, real-time incidents, construction, GPS data, road sensors and weather to accurately project the most comprehensive "red-yellow-green" advisories of road congestion and travel speed.

Until recently, such calculations were only practical in the thirty markets where traditional road sensor technology is installed. With Dynaflow, this critical information is available in markets with or without sensors through strategic partnerships with data providers and proprietary technology that accurately fills in data gaps.

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