Telematics Update: Airbiquity, UIE Evolution, Tweddle Group, Ericsson, TuneIn and NPR join at Content and Apps for Automotive USA 2012 to Discuss the Future of the Connected Car

In San Diego key players from across industries, including content providers, automakers, app developers, telematics service providers and wireless carriers, will discuss how to captivate the automotive consumer through the delivery of auto-centric content. This event coincides with the increasing connectivity expected by consumers in modern cars and automakers’ need to differentiate their products through connected services and infotainment (including apps).

Josh Martin, Director of Apps Research, Strategy Analytics, explain that if in-vehicle apps match the success of apps in the consumer electronic industry, this vertical could represent billions of dollars in revenue, provided the industry acts now. He has predicted that ‘In 2012 more than 40 billion apps would have been downloaded, generating $13bn in paid for download revenue’. However, challenges specific to the automotive industry inhibits the distribution and uptake of in-vehicle apps today. This is why Telematics Update has organized the Content and Apps for Automotive Conference and Exhibition to solidify a strategy for the monetization of in car connectivity.

Content and Apps for Automotive USA 2012 will bring industry executives together over two days to share knowledge, network and create new business relationships in the automotive and apps community.

An independently researched program and a world renowned collection of more than 30 expert speakers including Honda, Facebook, Mercedes-Benz, Toyota, USDOT, KIA and BMW will address key issues in the development of content and apps for automotive. Topics include:

– Impending legislation handed down from the USDOT for driver distraction

– Solutions to suit new cloud-based technologies and captivate a new realm of consumers

– How vehicle-centric apps can be used to create compelling auto-focussed offerings and transform CRM

– Assess the impact of HTML5 on IVI and in-vehicle content for the generation of automotive apps

Companies that have signed up so far include Microsoft, Chrysler, Pandora, Hyundai, Toyota, Pioneer, Nokia, Ericsson, BMW, Sprint and many more.

For the complete Content and Apps for Automotive USA 2012 conference program and speaker line-up, access the e-brochure at:
www.telematicsupdate.com/content-services-mobile-apps/conference-event-brochure.php

Register before November 9^th and save $100 on conference passes: secure.telematicsupdate.com/content-services-mobile-apps/register.php

Or, contact the Telematics Update team at content@telematicupdate.com

“This is a recommended event for all creating and supporting automotive content and applications. I was able to get up to speed quickly on the hot topics and future concerns of the industry” – Microsoft

For more information contact the Conference Director on the details below:

Andrew Pym

Conference Director | Telematics Update

apym@telematicupdate.com | +44 (0) 207 375 7599

http://www.telematicsupdate.com/fleet/?utm_source=TU&utm_medium=Press%2BRelease&utm_campaign=2177

Infotainment