Subaru

12th May 2021

Subaru risks Fall to Earth while Reaching for BEV Sun

Subaru has announced the name for its first global BEV developed in collaboration with Toyota, the Solterra. Derived rather grandiosely from the Latin for sun and earth, the name...

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28th April 2021

Japanese Automakers Take on Telcos in V2V Comms Battle

A group of Japanese automotive giants are taking up the digital cudgels in a bid to grab the initiative in the battle with telecoms companies for dominance in the...

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15th December 2020

Subaru’s European BEV Poses a Brand Dilemma

Subaru has announced its plans to launch a full BEV for the European market that could sound the death knell for the brand’s individuality. That’s because Subaru has for...

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31st August 2020

Weekly Brief: Automakers Must Stop Marketing ‘Dangerous’ Automated Tech

A Tesla driver traveling westbound on US Highway 64 in Nash County, North Carolina, slammed his Model S into a sheriff’s car last week. The force of the impact...

Commentary By Andrew Tolve

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7th July 2020

Software Standards for the Connected Car

By having cross-industry collaborations it becomes possible to define common software development standards. That’s the opinion of Adi Singh, product manager for the robotics and automotive verticals at Canonical....

By Graham Jarvis

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18th May 2020

Weekly Brief: Delusional Musk Won’t Stop the Virus-Savvy Innovators

After a month of stalled assembly lines and shuttered factories, the North American automotive industry is coming back to life. Carmakers began to reopen their factories last week as...

Commentary By Andrew Tolve

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23rd March 2020

Weekly Brief: Automotive’s Virus Lockdown a Time to Reflect

The threat of a widespread lockdown across the automotive industry turned into a reality last week, as the coronavirus continued to unleash chaos around the world. All major automakers...

Commentary By Andrew Tolve

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11th February 2019

Two EV Models Announced by Subaru

Subaru will launch its e-Boxer electric car range at the 89th Geneva International Motor Show next month. Few details are being released so far beyond the carmaker’s intention to...

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8th February 2019

Blower Returns to Subaru’s Boxer Powertrain

A collective ‘Hurrah’ has gone up among Subaru sporting saloon fans with the reintroduction of a forced induction Boxer motor for its Legacy model. The Subaru Legacy XT echoes...

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18th September 2018

Nvidia Partnering to Bring Driverless Virtual Testing into Real World

Gaming giant Nvidia has announced a partnership it hopes will resolve discrepancies that arise between real-world and virtual driverless vehicle testing. It has signed an agreement with British drive...

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8th June 2018

Day Two TU-Automotive Detroit 2018: Partnerships and data to drive forward

The connected-car industry is coming together, for real. Susan Kuchinskas wraps up the second day in Novi, Michigan. Continued from Day One. The importance of breaking down siloes and...

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9th May 2018

Subaru’s EyeSight ADAS Tech Wins Praise in HLDI Study

The HLDI study found that Subaru's EyeSight ADAS technology helped reduce pedestrian crashes.

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