Sprint launches open location platform with WaveMarket and WHERE

Sprint launches open location platform with WaveMarket and WHERE

These platforms protect the privacy and security of Sprint customers while offering third-party mobile, Web, WAP, SMS and widget developers a consistent way to create applications that use the customer's location information to provide customised information and services, as long as permission has been provided.

Both platforms provide developers with simple, powerful tools to create and launch location-enabled applications, reducing the difficulty of certifying and on-boarding applications that use GPS, triangulation and other location services while protecting customer privacy.

According to Len Barlik, Sprint's vice president of wireless & wireline services, both Veriplace and WHERE platforms have powerful but intuitive privacy systems that ensure the appropriate permissions are obtained prior to accessing location information.

Veriplace, WaveMarket's Location Aggregation Platform, was built using the same privacy and security model that has protected Sprint phones using the Sprint Family Locator service. Third-party developers can access a handset's location via a consistent, standards-based Web-service API, while Veriplace handles ID, authentication and permissions.

Through an existing partnership, Sprint subscribers already have access to a wealth of LBS applications in WHERE. With the extension of the two companies' relationship, third-party developers will now be able to location-enable their applications, WAP sites, web sites and SMS campaigns through a simple web-service API.

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