Škoda 7-Seater BEV Points the Way in Rebrand

Škoda’s new long-range BEV concept is the car chosen to showcase the brand’s new logo and corporate identity as part of its strategy towards 2030.

The Škoda Vision 7S is a seven-seater SUV based on the Volkswagen Group’s MEB platform claiming a 370+ mile range between charges. Its design language will set the tone for all future Škoda models.

Meanwhile, the concept offers space for up to seven passengers and numerous of the automaker’s ‘Simply Clever’ details, to form the brands future flagship aimed at premium customers. The car uses an 89kWh battery and claims its range is rated on the WLTP cycle with up to 200 kW charging capacity.

Its new design language features reduced lines to emphasize the simplicity and value-for-money of Škoda’s new models. Characteristic elements of the new design language include the new front end with a so-called Tech-Deck Face and sustainable materials in the interior.

The new brand logo no longer uses sculptural 3D graphics. This is said to be Škoda’s response to a growing shift in marketing activities from print to online. The corporate identity has also been substantially revised; in terms of colour, Škoda Auto will now be using two different green hues – emerald and electric green, which represent ecology, sustainability and electromobility.

Part of this movement will see the company committed to using electricity from renewable sources. In Mladá Boleslav, producing batteries directly at the plant ensures short transport distances, with the carmaker using two electric trucks for this purpose. From 2030, the Czech and Indian plants will be manufacturing cars with net-zero emissions. The Vrchlabí plant is leading the way; the site has already been CO2‑neutral since 2020.

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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