Quanta: LATAM “customers are focusing on more complex applications”

What does your company do?

Quanta is one of the biggest telematics HW suppliers on the Brazilian aftermarket.

What is your role and experience in the LATAM telematics market?
Quanta has more than 25 years of experience in developing alarms and tracking systems for OEMs and the automotive aftermarket. We have developed products using GSM/GPRS, CDMA, 3G and satellite communication systems.

What partnerships are you currently forging in the LATAM space?
Quanta has started selling products through the Argentinean and Chilean markets, spreading its presence in LATAM. We have also struck some important deals with OEM customers using the 3G platform.


Which trends will impact the emerging LATAM telematics industry the most in the coming years and why?
SW application as well as 3G networks will impact the telematics industry most in the coming years. On the SW side, we have realized that customers are starting to focus on more complex applications, such as telemetry, compared to the past when they focused just on vehicle recovery applications. Also, 3G has impacted our business model as well as the kinds of information we can transmit, such as images.


How do you differentiate your offerings from your competitors? 
Quanta has worked on offering customized solutions to the market. We have worked on delivering on-demand solutions that achieve exactly what the customers need. Due to this, our USPs are our portfolio of products and their customization.


What key issues will you be discussing at Telematics Brazil & LATAM 2011?
We are interested in discussing market trends as well as the impact of the 245 law on the telematics value chain. Another important point is to talk over the impact on the aftermarket. (For more on Brazil’s the 245 law, see Telematics in Brazil: The law of the market and Telematics in Brazil: Ensuring security for cars and cargo.)


How important will this emerging market be for the telematics industry in 2011 and beyond?
There are two points to be addressed, the first one is the 245 law. As soon as it happens, this can leverage the telematics industry not just in LATAM but on a worldwide basis. The second point is related to the growing automotive local industry, which has forced the deployment of telematics solutions in and around the Brazilian market, thus increasing the growth of the telematics industry.


For more on the Latin American telematics market, join the sectors other key players at Telematics Brazil & LATAM 2011 on September 19-20 in Sao Paulo.

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