PSA ‘Dreams’ of DS Brand’s Luxury EV Future

PSA ‘Dreams’ of DS Brand’s Luxury EV Future


PSA’s premium brand DS is entering the luxury electric vehicle ring at next week’s Paris Motor Show with the world debut of its DS X E-Tense supercar.

The vehicle, that DS describes as a ‘Dream Car’ that sees as its vision of its products by 2035, a future the French manufacturer claims “combines technology and poetry” with its design teams imagining how luxury will fit in with yet to be developed technology and how they “dreamed of how customers would like to live and have fun aboard the DS”.

It’s fitted with an electric drivetrain developed by DS’s motor sport division, DS Performance, but also boasts woven leather upholstery with inlaid feather work produced in the workshops of Maison Lemarié. The clockmaker, B.R.M, made the virtual watch while FOCAL built the soundbar.

Back in today’s world, the brand’s electric ambitions will rest with the all-electric DS 3 Crossback E-Tense. The carmaker promises this will be on sale by the second half of 2019 and will boast a potential range of 200 miles on the real-world tested WLTP drive cycle standard and be able to achieve up to 20% regenerated energy when decelerating.

With an electric motor of 136hp, powered by a 50kWh lithium-ion battery, and torque of 260Nm, the carmaker is claiming a 0-to-62mph sprint time of 8.7 seconds.

It will be able to use all current charging and supercharging systems currently on the market and, with the 3-phase 11kW Wallbox ultra-fast charging unit, be able to fully charge in five hours while a 100kW fast-charger will give 80% charge in just 30 minutes.

The other electric story making its global debut for DS at the show is the DS 7 Crossback E-Tense 4×4 gasoline hybrid. This car claims a total power output of 300 hp and 450 Nm of torque and while DS, so far, hasn’t given the traditional sprint potential, it claims the car’s performance will give a 1,000-meter sprint from standstill in 27 second. A fully electric range of 37 miles on the WLTP standard is also claimed by the system that employs a 200hp PureTech gasoline engine coupled to two 80kW electric motors on the front and rear axles operating through an electrically-controlled 8-speed automatic gearbox driving the front wheels.

It can be charged with a domestic socket overnight, to full charge within eight hours with a 3.3kW charger, or, in the case of fast charging, within two hours with a 32A socket (wall socket and 6.6kW charger). The battery is also recharged when the vehicle decelerates, through regeneration reducing brake use. No prices have yet been published for either of these models.

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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