PND display shipments to nearly double by 2010

PND display shipments to nearly double by 2010

The market for small/medium LCDs for PNDs will grow from 30.6 million units in 2007 to 43.6 million units in 2008, up 42.6%, and by 2010 will almost double to 60.2 million units.

From 2007, PND LCD shipments will rise by a CAGR of 17.3% to reach 68 million units in 2012.

PND display revenue will grow from $677 million in 2007 to $945 million in 2012, rising at a CAGR of 6.9%.

Market revenue is expected to peak in 2010, when it hits the $1 billion mark for the first and only time. Thereafter, although unit shipments will continue to rise, PND LCD revenue will decline due to falling prices.

The leading suppliers of PNDs are Garmin, TomTom and Mio, with most sales in Europe, followed by the US and Asia.

The main display sizes for PND displays are increasing from 3.5 inches to 4.3 inches, 4.8 inches, 5 inches and 5.2 inches. Leading display suppliers to this market are Samsung Electronics and Sharp. Taiwanese and Korean LCD vendors also are participating in this growing market.

Vinita Jakhanwal, principal analyst for mobile displays at iSuppli, says that within the last two years, PNDs have evolved from an expensive option to an affordable must-have consumer product with a wide variety of options.

He added that PNDs today represent a strong growth opportunity for makers of TFT-LCDs, despite competition from in-house-manufactured car navigation systems and from GPS-enabled mobile handsets.

The popularity of PNDs also is being driven by a number of new features, including bigger hard drives, larger screens and touch screens, voice command-based navigation, 3D maps, real-time traffic updates, SIM card slots for calls and text messaging, and Bluetooth capability.

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