Pininfarina EV Hypercar Gets Investment Boost

Pininfarina’s EV sub-brand has confirmed a €20M ($23M) investment program in the future design, development and production of its PFO luxury electric hypercar and an ensuing future range.

To commemorate the strategic Automobili Pininfarina investment with the design house Pininfarina SpA, it has released two new images of the PF0 prototype with lines that it claims brings together its mission to balance design and engineering into the first-ever solely Pininfarina-branded cars.

Carlo Bonzanigo, Design vice-president, Pininfarina Group, said: “Pininfarina-designed cars throughout history have always combined creativity and technical rationality in a unique way. This search for the right equilibrium between emotion and reason, together with our constant quest for beauty and elegance, and the will to eschew useless formalism and excessive adornments, has led to some of the most beautiful cars in automotive history. This is the Pininfarina way to conceive cars; and we aim to deliver these standards to all future Pininfarina cars starting from the beautiful PF0 hypercar.”

The car is expected to hit the European market in 2020 and then be rolled out to other global markets including the US.

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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