Open Source WayRay AR Beta Promises Improved In-Car Experience

A Swiss holographic AR display specialist claims its open source new ecosystem will expand the possibilities of in-car experiences.

WayRay has announced the launch of its True AR SDK beta which is a set of libraries and tools that allow developers to build, test, and debug AR apps that run on the outfit’s in-vehicle holographic AR displays. It says that with the SDK, developers can create and seamlessly integrate virtual objects like safety alerts, navigation elements, and infotainment features into the world around the car, giving users a myriad of immersive opportunities. The toolset adds to WayRay’s holographic AR solutions and intensifies the company’s focus on transforming any glass surface into a new medium for information.

The True AR SDK beta version contains an API, emulator, simulator, docs, and samples, runs on Ubuntu 16.04 or 18.04 LTS and macOS Sierra or High Sierra, and supports C++.

Vitaly Ponomarev, founder and CEO of WayRay, said: “Broad adoption of autonomous vehicles will spark a massive variety of AR applications to blend the virtual and real-world environment through holographic AR displays. We aim to create a platform — like an app store with bespoke content for drivers-turned-passengers — that transform the automotive value chain, create new business models, and reshape the whole mobility paradigm.”

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