NIM integrates Inrix’s Total Fusion Traffic into mobile nav apps

NIM integrates Inrix’s Total Fusion Traffic into mobile nav apps

The deal will empower AtlasBook users with the most accurate ETAs, optimal route recommendations and timely traffic alerts available on the market.

AtlasBook Navigator is a white-label navigation software platform available to wireless carriers for GPS-enabled mobile phones featuring local search and other LBS applications.

The combination of Inrix Total Fusion Traffic with AtlasBook's turn-by-turn routing application provides speed information on 800,000 miles of roadways across the US.

With more than three million paid users, NIM has the largest mobile phone navigation subscriber base in North America.

Inrix's routing-optimised traffic data combines real-time information from the largest GPS probe network in the world – featuring nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices – with traditional road sensor information.

Inrix is a sponsor of Telematic Update's Navigation & Location USA conference, which is currently taking place in San Jose. Inrix vice president of marketing, Scott Sedlik, will participate in a panel session, "A look into the future – Traffic 3.0" at noon today, and will also discuss a number of traffic data issues at 17h00 today, along with senior executives from Hughes Telematics, Total Traffic Network, SpeedInfo and iSuppli.

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