New online portal for in-vehicle aftermarket telematics products

Sharon

Sharon Gill

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21st September 2009

The website provides car owners with easily installed entertainment, safety and productivity products.

Jeff Varick, president & CEO of Brandmotion, points out that with drivers with portable devices wanting to remain connected in the car, there is a market for connectivity solutions that are more advanced yet less expensive than factory-installed telematics features.

The new website includes several products unique to Autostrata.com:

• Guidepoint Connect – the first solution to integrate Bluetooth and GPS with emergency dispatch and location-based driver-convenience services: hands-free phone calls via Bluetooth, iPod integration, and a one-touch panic button that connects drivers to a service operator who can guide the appropriate emergency personnel to the user's exact location.

• Rear Vision System – the factory-original rear-vision system with integrated monitor and camera

• iPod Direct Connect 4.0 for Ford – a complete solution providing a hardwire connection from iPod to car stereo

Varick says that Autostrata.com will continue to add OEM-quality telematics devices, and is constantly searching for innovative telematics applications from either established companies or entrepreneurial start-ups.