NAVTEQ signs agreement with LocatioNet Systems

NAVTEQ signs agreement with LocatioNet Systems

amAze offers free GPS-based navigation, mapping, local search and weather over a smart downloadable mobile phone application in eleven languages: English, French, German, Italian, Spanish, Russian, Danish, Dutch, Hungarian, Swedish and Polish, with more to be added in the coming weeks, including support for 'right to left' languages such as Arabic and Hebrew.

This server-based application gives amAze customers access to the latest available NAVTEQ maps without having to update the navigation software.

A new and updated version 4.2 of amAze is to be released shortly, which includes many unique features that leverage new and advanced NAVTEQ content, including bird-view navigation over satellite imagery, local search on several partnering yellow pages databases, updated weather forecasts and advanced user interface.

LocatioNet president, Ofer Tziperman, said his company had been looking for a worldwide agreement (except China and Korea), and NAVTEQ's single global map specification, broad geographic footprint and rich content made it an ideal choice.

amAze customers are offered coupons and ads according to their location and, as the application is based on a smart ad-server gateway developed by LocatioNet, it is connected to several leading ad-server providers worldwide, retrieving ads relevant to each user in real-time. The ad-server gateway also offers smart sponsorship programs and advertising that reaches the entire service.

According to NAVTEQ's vice president and general manager, consumer applications, Europe, the mobile market is evolving at a very fast pace, and we are likely to see many innovative applications emerging.

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