Microsoft launches Windows Embedded NavReady for PNDs

Microsoft launches Windows Embedded NavReady for PNDs

Based on Windows Embedded CE, Windows Embedded NavReady 2009 delivers technologies to help developers and OEMs to simplify the development of smart, connected, service-oriented PNDs that easily connect to online services, mobile phones using Bluetooth, Windows-based PCs and the Internet.

According to Canalys vice president & principal analyst, Chris Jones, personal navigation solutions will increasingly become connected, which will open up new opportunities to add value through the delivery of dynamic information and location-based services.

Windows Embedded NavReady 2009 key features include:

Live Search delivers OEMs and partners key elements enabling Internet-based Live Search on devices to find up-to-date POIs similar to the ones provided by the Live Search Maps service.

Bluetooth technologies enable OEMs to provide rich, hands-free scenarios to users with the following profiles: Hands Free, Pairing Service, Phone Book Access, Advanced Audio Distribution, Audio and Video Remote Control, Dial Up Networking and Bluetooth Connection Manager.

MSN Direct enables OEMs to incorporate MSN Direct technologies that provide up-to-date information such as traffic alerts and fuel prices.

Windows SideShow functionality helps enable the PND as a secondary display screen for many Windows Vista-based PCs (Windows Vista Home Premium, Windows Vista Enterprise, Windows Vista Business and Windows Vista Ultimate), allowing Windows SideShow gadgets to interact and exchange information with the PND.

"Windows Embedded powers many of the portable navigation devices in the marketplace," said Kevin Dallas, general manager of the Windows Embedded Business at Microsoft. "Our commitment to this segment has always been about providing the platform and tools that give our OEM partners the most innovative technologies while reducing the complexity of development."

GPS Business News made an interesting comment on this news: Many PND manufacturers use Windows CE. However, the two market leaders, TomTom and Garmin, use Linux or a proprietary operating system. Their sales volumes make it interesting enough to develop and maintain their own operating systems. Consequently, the concentration of this market in the hands of these two leaders (at least in Western Europe and the US) is shrinking the addressable market for Microsoft.

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