JLR Teams with Nvidia on Autonomous Driving Strategy

Jaguar Land Rover has teamed up with Nvidia to accelerate its autonomous technology for future models.

It has formed a multi-year strategic partnership with the digital specialist to jointly develop the systems plus AI-enabled services and experiences for its vehicles. From 2025 all JLR products will feature the Nvidia Drive software-defined platform covering active safety, automated driving, parking systems and other ADAS. Inside the vehicle, the platform will deliver AI features, including driver and occupant monitoring, as well as visualization of the vehicle’s environment.

Thierry Bolloré, Jaguar Land Rover CEO, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology and sustainability.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

Jensen Huang, Nvidia founder and CEO, said: “Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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