IP and Trademark Protection In The Global Marketplace


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GlobalAutoIndustry.com’s latest audio interview https://globalautoindustry.com/ip-and-trademark-protection-in-the-global-marketplace/ features Fred Rocafort. Mr Rocafort is a former diplomat who joined Harris Bricken after more than a decade of international legal experience, primarily in China, Vietnam, and Thailand. His wide range of experience includes starting and operating his own business in Asia, working as an in-house counsel for a Hong Kong-based multinational, as well as many years as a State Department official, providing a client-centric perspective to his legal work. In addition, he is a regular contributor to the award-winning China Law Blog.

In the 23-minute audio interview, Mr. Rocafort discusses these questions:

  • Why is IP and trademark protection important in the first place for businesses?
  • From the perspective of an American or Western company, does doing business internationally change IP and trademark considerations?
  • Few companies have an unlimited budget for IP and trademark protection – how should businesses prioritize IP and trademark protection strategies if they are expanding into several overseas markets at the same time?
  • Has the COVID-19 pandemic had an impact on IP and trademark protection?
  • What are some of the specific steps that companies can take to protect their IP and trademarks overseas?

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