Hyundai Opens Berlin Innovation Investment Center

Hyundai has opened its third global innovation investment center this time in Berlin, following similar hubs in Silicon Valley and Tel Aviv, Israel.

The hub, named Cradle Berlin, will identify innovative start-ups and companies in the regional area. In line with the other Cradle locations, the Berlin center will invest in companies and partners focused on things which “align with Hyundai’s long-term strategic goals”, in sub sectors such as e-mobility, smart cities and eco-friendly initiatives.

Center head, Edvin Eriksen, said: “We are committed to working with different cities and countries all over Europe. As a strategic investor, we are exploring disruptive tech and business ideas and are going to support European research and technology development at a regional level.”

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