Great Wall Indian Push With PHEV Concept

Great Wall Motors is joining the lengthening list of Chinese automakers wooing emerging markets as its government seeks to reduce reliance on trading with the US.

It chose the Auto Expo in Delhi, India, to showcase a SUV concept vehicle from its sub-brand Haval along with presentations of several other vehicles including BEVs from its independent electric brand Great Wall EV. No technical details have yet been released for the Haval Concept H beyond it being a beefy PHEV leisure vehicle not unlike the four ICE powered SUVs in the shape of the SUVs F7, F7x, F5 and H9. Great Wall EV also displayed two of its flagship products, EV R1 and EV iQ.

As part of its strategy for the Indian market, Great Wall Motor plans to establish a presence covering research and development, production, supply and sales in the country. It plans to upgrade its R&D center in Bangalore while, in terms of production, the company will accelerate its acquisition of General Motors India’s Talegaon plant, in a move to build its 10th full-process vehicle plant worldwide and further localize production.

In addition, it promised to invest in auto battery production in India by building a complete supply chain system. The Haval brand will launch a full range of SUVs in the country, while Great Wall EV will roll out a variety of models for travel and private use. In addition to selling products in India, Great Wall Motor will also export vehicles made at its India-based plants to other countries.

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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