eCall to arrive in 2015 Weekly Brief—9.12.11

eCall to arrive in 2015 Weekly Brief—9.12.11

In this week's Brief: The European Union, Teleca, OpenSynergy, Harman, Stollman, Option, Autonet Mobile, Alpine Electronics Research of America, BMW, NAVTEQ, and Peugeot.

The European Union will forge ahead with plans for eCall, the automatic emergency call system, despite ongoing resistance from Britain and France.

According to a European Commission plan obtained by AFP, the executive arm of the EU will proceed with plans to make eCall operational across the European bloc, as well as in Croatia, Iceland, Norway and Switzerland, by 2015.

This September, according the obtained European Commission plan, the EU executive arm will begin urging member states to upgrade mobile phone services so that all eCalls will reach emergency workers.

The European Commission is yet to officially release the plan.

Teleca and automotive software expert OpenSynergy announced a strategic partnership to build best-in-class In-Vehicle Infotainment Systems. The partnership will initially focus on Open Source Operating Systems.

OpenSynergy’s COQOS platform establishes a link between high-level operating systems like Android and MeeGo and low-level automotive SW compliant with AUTOSAR.

COQOS is a virtualization platform that separates various functions to protect them from attacks and security violations while still enabling them to communicate through a firewall.

Harman and software provider Stollman partnered to facilitate mobile connectivity in the vehicle. Stollman specializes in “near field communication” (NFC), which allows devices to connect without physically being interlinked.

Harman and Stollman plan to offer a solution for easy, PIN-free startup of Bluetooth connections of devices simply by “touching” NFC hotspots.

Whether playing telephone calls over car speakers or listening to music from a cell phone or MP3 player in the car, it will be a click away with the vehicle's infotainment interface.

Option announced a $1.5 million investment with Autonet Mobile. The partnership will utilize Option’s wireless modules and software to deliver the first mobile IP based Telematics Control Unit for cars.

The new system leverages Autonet Mobile technology and design, enabling automotive manufacturers to connect their cars to high speed mobile networks and deliver new features that enable pervasive cloud computing, mobile apps, and fleet telematics.

Consumers can download those apps to the car or to companion smartphones and tablets to enhance car functionality and driving experience.

Alpine Electronics Research of America announced plans to open a research center in San Jose, California, this October. The center will focus on expanding opportunities for the in-vehicle cloud business and smartphone link services.

Alpine Electronics Research of America, an affiliate of automotive electronics manufacturer Alpine Electronics, already has one research center in Torrance, California, where the company focuses on automotive electronics research and development.

BMW added a new suite of LBS apps to the iDrive menu of its ConnectedDrive service. As of September 2011, ConnectedDrive customers who use BMW Online in their cars can access the apps for free, which enable locally based information to be sent directly to the automobile.

Apps include Wiki Local, the user-generated local reviews site Qype, and the search functions for Deutsche Post service facilities. The information is transferred to the car via of an online portal on the Control Display of the operating system iDrive.

NAVTEQ released the results of a hyperlocal mobile ad campaign for Peugeot. Using NAVTEQ’S LocationPoint mobile ad network, Peugeot targeted mobile consumers approaching Peugeot dealerships and invited them to test drive a new vehicle on the lot, with an enticing lease offer.

The ad included easy click options for a map, directions, and contact. The campaign scored a 1.25 percent click-thru rate, more than double the 0.49 percent percent average industry response rate for mobile ad performance.

Of those who clicked through, 29 percent asked for driving directions to the nearest Peugeot dealer and hundreds clicked to call their local dealer to learn more.

“The ability to target consumers as they near our dealerships and then guide them directly to the door is very powerful marketing,” says Marc Giulioli, Marketing Director Peugeot France.

“The results of this campaign were excellent.”

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