Clear Channel Radio’s Total Traffic Network expands relationship with Mio
Under the agreement, CCTTN will provide real-time traffic data to Mio PNDs, and Mio will support its new products with an advertising schedule on Clear Channel Radio stations.
According to Kiyoshi Hamai, Mio Technology's senior director of sales & product management for North America, the CCTTN service has exceeded expectations, and Mio has seen a 512% explosion in growth from 2006 to 2007 in the number of personal navigation devices.
Mio Technology will include either one-year or lifetime traffic subscriptions with all of its traffic-enabled products.
In March, Mio announced a range of new devices that were the first set of technology products to incorporate software developed internally, using design content proficiencies from the recently acquired Navman.
CCTTN will be available for all Mio navigation products in the same eighty North American markets in which it provides real-time traffic information for consumer electronics devices and in-car navigation devices.
