Cesar Satellite: The [financial] crisis helped restructure the telematics services market in Russia

Cesar Satellite: The [financial] crisis helped restructure the telematics services market in Russia

What does your company do?

Cesar Satellite is the leading Russian telematics and security services provider, with over 70,000 customers, 900 employees, five monitoring centers and 35 of our own sales and technical support offices all over Russia and Ukraine. We provide a full range of telematics services, including stolen vehicle tracking and recovery, concierge service, usage-based insurance, and teleservices. Cesar Satellite is the only Russian monitoring company certified in accordance with ISO 9001 and Thatcham standards. We operate our own emergency response team (20 vehicles) and have more than 100 cooperation agreements with police and rescue service offices in all regions of Russia.

How do you differentiate your offerings from your competitors?

Our unique competitive advantage is the comprehensive approach to client's security. We protect our clients, their relatives, cars, and houses. We help the clients not only when their car is stolen, broken, or has an accident, but we also provide information and concierge services, remote technical condition assessment, and cooperate with insurance companies to design special car insurance offers.

Our software and infrastructure allow us to provide an unmatched and wide range of services. Cesar Satellite has built a shock-resistant, highly reliable monitoring network that consists of five monitoring locations in five different cities. All of them work within a centralized workflow and a central database. Our servers are placed in the specialized federal data centers, and the whole infrastructure is fully compliant with Russian legislative standards as well as Russian police and insurance company requirements.

We are the only telematics company in Russia with our own emergency response team, allowing us to aid our clients rapidly and efficiently in any circumstances. Finally, we have broad automotive OEM cooperation experience. Cesar Satellite is an official security and telematics service provider for BMW, Bentley, Aston-Martin, Ferrari, and Maserati in Russia.

2010 has so far been a year of recovery. What services or trends have been integral for the industry?

The [financial] crisis helped restructure the telematics services market in Russia. Fly-by-night companies and those without a clear vision of their business strategies or modern technologies disappeared. Serious companies able to react flexibly and adequately, with offers able to meet the most urgent and basic needs, grew and progressed. We have actively promoted and implemented teleservices and ‘smart’ insurance, which are new to Russia. These projects, when realized, will help promote a quantum leap in telematics popularity with Russian car owners.

The only way to solve current problems is the widespread implementation of technologies for data aggregation and transfer from cars to monitoring centers. In Russia, the high rate of car thefts, traffic accidents, fatalities, and traditional approaches to car insurance are things of the past. The main requirement is a telematics system in each car. All the rest is the matter of obtaining the necessary information in time and professional data processing.

What industry milestones have you recently achieved?

We are among the pioneers in the Russian telematics services market. Cesar Satellite has over 13 years of experience in car theft prevention. During this time, we have returned almost 3,500 cars, with a total value of more than $200 million, to their owners and we prevented 218 attacks.

Our most recent achievement is the launch of eCall, bCall, and crash management services, including customer support in case of a traffic accident (automatic crash notification) as well as usage-based insurance. Together with the insurance companies, we are working towards implementing client-tailored tariffs for car insurance, depending on the driving style and previous driving history of each car owner.

Which trends will impact the industry the most in the coming years and why?

An interactive approach to service provision. Client communications will be the major trend for the next few years. Permanent contact with your car is today’s reality, and major auto manufacturers are actively working on the connected vehicle concept. The widespread use of telematics will help us obtain timely data on the technical condition of the car and any kind of traffic accident. Remote supervision will lessen the risk of accidents and casualties. It will also help us offer car owners new services.

How integral is Telematics Munich to the European telematics market?

Telematics Munich is an important event in the telematics industry. Europe is the global center of telematics development, and this event will allow the manufacturers of cars and accessories to exchange new ideas and experiences and discuss the latest market trends and current difficulties.

For more on the connected vehicle, see ‘Making the connected car a reality’.

To learn more about our Telematics Munich Conference, 3-4 November, 2010, Munich Germany click here.


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