CES News: NAVIGON-Clear Channel partnership provides real-time traffic for PNDs
NAVIGON and Clear Channel's Total Traffic Network division will team up to work on providing packaged, accurate and reliable real-time traffic information across PNDs.
NAVIGON's MobileNavigator™ software will work together with Traffic Message Channel (TMC) receivers, both external and embedded, to deliver updated traffic information in real-time to drivers.
The agreement to incorporate this service as a standard feature included in the cost of the traffic-ready products running NAVIGON software enables consumers to bypass the setup and subscription registration process.
This business model radically changes the industry's historic and cumbersome subscription-based traffic model, which is widely believed to be an obstacle to mass market adoption.
