BMW Showcase the ‘Personalised Driving Experience’ at Telematics Munich 2014

BMW Showcase the ‘Personalised Driving Experience’ at Telematics Munich 2014

The relationship between the vehicle and the driver has continued to shift since the introduction of telematics. This has moved beyond simple navigation and location-based services that were introduced within the first iteration of connected car services. BMW now propose that with the use of the smartphone, they have enabled the driver to customise the driving experience.  BMW have chosen to share their vision of a personalised driving experience at The Telematics Munich 2014 Conference & Exhibition this November.

Through either a website portal, the smartphone or directly from within the car, a BMW owner can remotely install popular apps such as Pandora, Rhapsody, Aupeo and host of others into the vehicle. What is unique about the delivery method is that a BMW owner does not have to speak to his or her dealer for the new software to be installed in the car. The whole process is done remotely, over the air (OTA) and it is immediate.

Simon Euringer, the Head of ConnectedDrive at BMW has said, “Both Telematics Munich and Telematics Detroit is, for BMW, one of the leading industry-wide platforms to announce and discuss automotive telematics strategies!”

In a similar approach to Apple, BMW have opted to create this functionality with in-house cloud services. Brand integrity and security are said to be the two main reasons for the move.  

Also taking to the stage will be Daimler and Volkswagen. They will be making their connected car strategies clear to the industry at Telematics Munich 2014. See the full agenda here:

See a sample list of attendees who have already confirmed to be present at Telematics Munich 2014 here –

Topics: The Trends that are Driving an Auto Mobility Evolution

Telematics Munich will explore the most crucial topics that are revolutionising the telematics industry:

  • Personalised Connectivity Prevails – Context is king as data from changing driving environments sync with personal preferences to create a UX that bridges generational gaps
  • Tech Titans Enter The Connected Car – Discuss the business model and CRM repercussions for entrenched telematics players as CE giants move into the ecosystem 
  • Auto Mobility Towards 2020 – Debate OEM commitments, V2X tech and smart cities today to plot the path of automated vehicle technology of tomorrow

Register before Friday, 10th  October via the secure link below to take advantage of a €100 saving on all conference passes:

Our Most Prestigious Line-up of Speakers Ever

Over 100 industry thought leaders, including executives from Volkswagen, the United Nations, Daimler, Facebook, Toyota, Volvo, Renault, Denso, Ford, FIAT and many others, will share their dynamic insight into the most significant technologies and trends that are affecting the telematics industry.

The full speaker line-up is now available on the website:

Industry endorsements:   

Telematics Munich 2013 was indeed the Paris Motorshow of the telematics world. Kia

The show was very well organized and gave a comprehensive overview of the main trends in the main telematics market segments. Ford Europe

Telematics Update is really a great opportunity to get so many market insights and new contacts in such short time period. Audi

To reserve your exclusive Telematics Munich 2014 brochure, giving you the complete programme and speaker line-up click here –

Or contact the Telematics Update team at [email protected]

About Telematics Update:

Telematics Update Conferences are the most prestigious in the industry.  We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.


Andrew Pym
Project Director | Telematics Update
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