Asia News: ATX-SK Telecom team up to take telematics into China

Asia News:  ATX-SK Telecom team up to take telematics into China

ATX and Korea’s SK Telecom have announced a strategic co-operative agreement aimed at delivering telematics services to the Chinese market by 2008.

The strategic alliance combines SK's experience in developing 3G wireless applications in the Chinese market with ATX's experience in customising data and voice services for different types of in-vehicle and off-board devices, automobile brands, and vehicle owners.

According to Sung Cheol Hong, SK Telecom vice president – China Business Group, the agreement enables the two companies to forge a more compelling business model to meet the growing need in China for advanced telecommunications and in-vehicle applications.

“The collaboration also helps address the demand by global automobile and communication device manufacturers to implement global telematics platforms, thereby extending telematics services as a standard feature in every vehicle and on every wireless device,” added ATX Group president & CEO Steve Millstein.

Based in Dallas-Fort Worth (Texas) and Dusseldorf (Germany), ATX was instrumental in pioneering telematics in consumer vehicles back in 1996, and currently serves automobile manufacturers in both North America and Europe.

“It remains to be seen which Chinese OEM will be interested in working with a US/Korean partner, and how SK Telecom plans to deal with China’s stringent communications regulations,” commented Telematics Update director, Thomas Hallauer.

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