ADAS Building Favor Among Carbuyers, Says Continental

Advanced driver assistance systems (ADAS) are proving popular despite warnings from auto safety organizations concerning consumer confusion over the limitations of the technology.

A study, commission by component maker Continental, of 2,000 motorists and industry experts found around two thirds of motorists in Germany, the US and China would use a system that helped them to negotiate narrow road construction zones. When it comes to ADAS platforms, approval rates have remained more or less stable in Germany and the US over the last five years and have risen from 55% to 68% in China.

Earlier this year, Continental and research university Technischen Universität (TU) Darmstadt teamed up to develop a machine learning-based ADAS called the City Assistant System.

“Advanced driver assistance systems increase safety and have already prevented many accidents,” Frank Jourdan, member of the executive board for Continental and responsible for the chassis and safety division, said in a statement. “Emergency brake assistance systems are invaluable when it comes to avoiding rear-end collisions.” Jourdan explained the anticipatory system identifies an impending risk, warns the driver and supports emergency braking or brakes itself if the driver does not respond in time.

The survey also found almost half of motorists in Germany, the US and China and a third of Japanese drivers admitted to being involved in rear-end collisions. One-in-five American motorists also admitted to having been involved in an accident resulting in personal injury while the figure was just one-in-seven in Germany and almost one-in-ten in China.

Despite the popularity of ADAS systems, a November report from AAA indicated that 40% of Americans expect partially automated driving systems, employing names like Autopilot, ProPilot or Pilot Assist, to have the ability to drive the car by itself.

AV Tires

Meanwhile, Continental is claiming to have commissioned the first autonomous vehicle designed for testing tires on multiple types of road surfaces. It claims the vehicle is designed to produce more accurate results for its light truck and passenger tires, with reduced impacts from the testing process. It based the vehicle on its Cruising Chauffeur platform for autonomous driving. The vehicle is controlled via sat-nav and is equipped with camera and radar sensors. Continental claims it can “react immediately to people, animals, or other unexpected objects” and will help accident-free driving become a reality.

Board member Nikolai Setzer said: “In critical situations, the tires’ level of technology is the deciding factor in whether a vehicle brakes in time.” He claimed when using AVs to test tires, “we achieve highly conclusive test results and thereby ensure … premium quality”.


Leave a comment

Your email address will not be published. Required fields are marked *