Yahoo! to acquire IndexTools' analytics business

Yahoo! to acquire IndexTools' analytics business

The acquisition includes IndexTools' web analytics business and technology, as well as its Tensa R&D Kft. subsidiary.

The acquired technology is expected to extend Yahoo!'s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo! network.

Following the acquisition, the first group of customers to benefit from these enhanced tools will be more than 150,000 SMEs marketing on the web with Yahoo!.

Additional capabilities enabling third-party developers to monitor and optimise the traffic performance of their applications are expected to follow throughout the year following the acquisition.

The transaction is subject to customary closing conditions and is expected to be completed in the first half of 2008.

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