Yahoo! Mobile selects Navizon for Wi-Fi and cellular geolocation

Yahoo! Mobile selects Navizon for Wi-Fi and cellular geolocation

Yahoo! and Mexens Technology will provide a highly targeted experience to mobile users based on their geography.

This deal will also further improve the accuracy and coverage of Mexens' database of cellular towers and Wi-Fi access points by adding resources to the data collection mechanism provided by the global community of Navizon users.

The question remains: how will they manage to monetise the location service at end user level …


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