Yahoo! and MLB.com enter into video distribution and advertising sales partnership

Yahoo! and MLB.com enter into video distribution and advertising sales partnership

Additionally, Yahoo! will exclusively manage online advertising sales for MLB.TV in the 2009 and 2010 seasons.

Yahoo! Sports will offer MLB.TV to fans in eleven countries, including the US, Canada, Mexico, UK, Philippines and Germany.

During the first year of the deal, Yahoo! and MLB will jointly sell advertising for the video inventory, using Yahoo!'s advanced video ad format, Clickable, in addition to traditional pre-roll and post roll formats.

For the remaining two years of the agreement, Yahoo! will be solely responsible for selling video advertising inventory for MLB.TV.

MLB.com began offering live streaming video of games in August 2002, and launched the first full-season subscription video product in professional sports in April 2003. Since then, more than one million fans have subscribed to MLB.TV.


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