World News: Yahoo! acquires Maven Networks for $160m

World News:  Yahoo! acquires Maven Networks for $160m

Yahoo! has acquired online video platform provider, Maven Networks, for approximately $160 million.

Now a wholly-owned subsidiary of Yahoo!, Maven will expand Yahoo!’s video capabilities and enable it to offer publishers a full portfolio of technology and media solutions.

Yahoo! already has the largest library of professionally produced legally licensed video content, and has video advertising relationships with more than 75% of the top TV advertisers.

Additionally, Yahoo! has advertising relationships with a growing number of premium publishers including eBay, Comcast, Newspaper Consortium, and others.

Maven's platform is currently used to manage, distribute and generate income from premium online video content for more than thirty major media companies, including Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, the Financial Times as well as hundreds of their affiliates.

Yahoo! intends to invest in the growth of Maven's overall video business, continuing to provide premium publishers with both publishing and new advertising solutions, as well as consumer-relevant advertising.

The rapid growth in the online video market from both users and advertisers is boosting the demand for targeted premium content. Forrester Research estimates that online video advertising in the US will exceed $4 billion in 2011.

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