World News: SiRF and Openwave collaborate to bring location to mobile widgets

World News:  SiRF and Openwave collaborate to bring location to mobile widgets

SiRF Technology and Openwave Systems have entered into a strategic partnership to bring the power of location to Web 2.0 mobile applications.

The two companies will work together to integrate SiRF's SiRFstudio location capabilities with Openwave® MIDAS, a Mobile AJAX-based application development platform, enabling wireless operators, content publishers, and software developers to easily employ the context of location when creating mobile widgets, rich data services and online idle screen user interfaces on mobile devices.

SiRF Technology and Openwave plan to jointly market the combined solution to wireless operators and mobile handset and device OEMs worldwide, enabling them to create the next-generation of innovative location-based mobile widgets and services for consumer and enterprise market segments.

According to Nara Rajagopalan, vice president of products at Openwave, a key part of creating highly targeted and personalised mobile services is knowing where subscribers are.

“The integration of the SiRFstudio APIs with MIDAS is designed to bring high-accuracy location technology within the reach of content publishers and developers,” said Rajagopalan.

“Adding SiRFstudio to Openwave's MIDAS application development environment will speed development of location-aware widgets and other applications thus enhancing an operator's ability to capture significant revenue from 'long tail' niche mobile applications,” said Kanwar Chadha, founder & vice president of marketing for SiRF.

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