World News: Microsoft agrees to acquire Danger

World News: Microsoft agrees to acquire Danger

With its wallet already open and the target of its affections decidedly unenthusiastic about its proposal, Microsoft went out and bought itself another company instead.

Palo Alto, California-based Danger Inc, the company responsible for the software and services powering many popular consumer handsets, agreed to be acquired by Microsoft for an undisclosed sum.

The acquisition will align Danger's nearly ten years of expertise in the mobile consumer space with Microsoft's vision to provide innovative and compelling mobile experiences to a growing base of customers.

“The addition of Danger serves as a perfect complement to our existing software and services, and also strengthens our dedication to improving mobile experiences centred around individuals and what they like,” said Robbie Bach, president of Microsoft’s Entertainment & Devices division.

Danger’s services allow people to keep in touch, stay organised and keep informed while on the go through real-time mobile messaging, social networking services and other applications – all blended together on a single phone that is intuitive and customisable.

Danger has connected with a young, enthusiastic, Internet-savvy and socially inclined customer base. The Danger team has a deep understanding of consumers and a hold on what people want from mobility. Adding Danger to the Entertainment & Devices division will provide Microsoft with additional assets and resources that will accelerate the company's entry into the consumer space and complement the company's focus on delivering innovative technologies and services that connect people's entertainment and information.

Danger will further expand people's mobile options by bringing a variety of established partnerships to the mix.


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