World News: Markets for automotive camera systems to exceed $100m by 2012

World News:  Markets for automotive camera systems to exceed $100m by 2012

According to ABI Research, the market for camera-based safety systems – designed to help reduce accidents caused by inattentive or sleepy drivers – will surpass $100 million by 2012.

“Acknowledgment of the inherent flaws in human beings has led automobile manufacturers and suppliers to develop new technologies that can save drivers from themselves,” says principal analyst David Alexander. “Systems that can analyse road situations and provide additional warnings to drivers have started to appear in newer car models, and the camera is at the heart of many of them.”

Keeping cost down is critical to consumer acceptance, and indications are that the newest machine vision technology will make these advanced safety features affordable for all.

“Having the car look out for other vehicles and track the road ahead is one major area of current development,” says Alexander, “but watching the driver and passengers is another very important camera-based application that is beginning to emerge.”

Occupant detection and monitoring allows “smart” automobiles to customise airbag deployment to the size and position of the passengers. As this technology advances there will be additional safety and comfort capabilities added.


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