World news: GPS sales to reach $4.1 billion in 2007

World news:  GPS sales to reach $4.1 billion in 2007

Overall satisfaction among owners of GPS devices is high, and consumer interest for the technology is exploding, according to a research report released today by the Consumer Electronics Association (CEA).

The report reveals an 80% owner satisfaction rate, strongly influenced by the ease of use and display quality of the devices.

“Convergence has spread GPS across multiple product segments resulting in greater consumer awareness and budding adoption of the technology,” said Steve Koenig, CEA’s senior manager of industry analysis. “The availability of new services like real-time traffic information will continue to drive this segment forward in the coming years.”

While GPS ownership is still relatively small (18% of online consumers), CEA market research demonstrates growing consumer interest, with shipment revenues nearly tripling between 2005 and 2006. Nearly one-quarter (24%) of online consumers plan to purchase a GPS device within the next year, spending an average of $410, which could result in sales reaching $4.1 billion in 2007.

The study shows that 33% of future GPS buyers are interested in owning a cell phone with has GPS/navigation capabilities.

In addition to in-car navigation, owners of portable or hand-held GPS devices cite other uses for the technology, such as hiking (18%), walking (16%), boating (14%), biking (7%), running (6%) and even flying (4%).


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