World News: 30m+ new cars with on-board telematics units by 2013

World News:  30m+ new cars with on-board telematics units by 2013

ABI Research principal analyst, Dominique Bonte, says that consumer telematics systems are becoming more popular due to the growing awareness of vehicle OEMs, TSPs, drivers and governments about the benefits of positioning and communications technologies in cars for improved safety, security, efficiency, convenience, infotainment, cost savings, and reduced environmental impact.

Telematics solutions such as GM's OnStar and Ford's SYNC will soon become standard features in all new passenger cars in the US.

In Europe the eCall project aims to make telematics units supporting automatic emergency calls mandatory in all new cars from 2011.

In Asia-Pacific, OEM telematics solutions have been offered by Toyota, Nissan, Honda and Hyundai since 2002. Applications include remote diagnostics, concierge services and remote door unlock.

One of the main drivers for the uptake of consumer telematics is the need for advanced infotainment services enhancing the navigation user experience via real-time location-based content such as traffic, fuel prices, parking space availability and tourist information.

Aftermarket telematics solutions for stolen vehicle tracking and insurance applications in existing vehicles will also experience strong growth.

A new category of portable and handset-based solutions is also emerging, with teenage driver tracking and speed monitoring being some of the most popular applications.

After several years of slow growth, all elements are being put into place to encourage mass market adoption of consumer telematics. GPS technology has matured and flat-fee data communication tariffs are becoming globally available, while the widespread use of navigation devices has educated consumers about positioning technology, preparing them for the next step.

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