WHERE launches location-enabled WAP services for Sprint customers

WHERE launches location-enabled WAP services for Sprint customers

With access to network-based location on the Sprint network, WHERE provides nearby search results even on non GPS-enabled devices, without requiring users to report their location.

"Location-enabled content is one of the critical categories in mobile," said Greg Sterling, senior analyst at Opus Research. "Aggregating valuable local information from a range of sources in a single destination, the new WHERE mobile website should prove to be a very popular service."

Last month, WHERE launched on the Android-powered T-Mobile G1 and released a new product for the BlackBerry Storm. In addition to standard WHERE local content available such as Yelp, Eventful, Starbucks, Weather and Gas Prices, these versions include several new features: Movies, Traffic, Headlines, and the WHERE Wall.

Since its launch, the new WHERE application for the G1 has acquired more than 50,000 new users. 16,000 of them within the first 24 hours.

Specifically designed for the BlackBerry Storm, the new WHERE application fully optimises the native features of the device, such as Blackberry Maps API, in order to provide a sleek user interface and very fast performance.

The application was downloaded more than 7,500 times within the first 24 hours.

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