What car companies can learn from Pokémon Go

How much better would Pokémon Go be if an automaker had developed it? The game that lets people hunt virtual monsters in real-world locations blends smartphones, GPS coordinates, position sensors and augmented reality – technologies that automakers are embracing for growth.
An automaker likely would have tackled the game’s safety issues up front: suspending monster sightings and Poke Ball throws while a car is moving, while finding nearby parking and offering walking directions to monster and Poke Stop locations. This article was originally published in WardsAuto


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