Addressing Mobility Challenges Post COVID

Date 12th August 2020
Featured Speakers Mark Thomas, VP of Alliances and Marketing, Ridecell


All forms of mobility have been impacted by the pandemic. With people’s reluctance to use public transportation or even ridesharing, carsharing and vehicle usage will see a resurgence of demand. What is now different in the pandemic era with regard to vehicle usage, vehicle ownership and the vehicle selling process?

  • Learn what new business models are emerging as consumer needs and behavior change due to COVID-19
  • Learn how the shared mobility principles can be applied to bring no-contact services, and how they can be used to make access to vehicles much simpler than ownership and lease programs are today.
  • Learn how vehicle utilization in new mobility services drives profitability and which techniques to use to achieve the highest utilization rates.

Speaker: Mark Thomas, VP of Alliances and Marketing, Ridecell

Mark Thomas is the VP of Marketing and Alliances at Ridecell and is responsible for marketing Ridecell, the world’s leading platform to launch, operate and scale new car and ride sharing mobility services. Prior to joining Ridecell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia. Mark holds a B.A. from University of California, Berkeley, and an M.B.A. from the University of Pennsylvania Wharton School of Business.

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