Vodafone Study Claims Consumer Warming to UBI
Study results presented to this week’s Confederation of British Industry (CBI) conference in the UK suggest consumers are starting to warm to telematics services such as UBI.
The research of consumer opinion among 2,000 motorists, albeit commissioned by the vested interests of Vodafone and its UBI partner Admiral Insurance, is said to reveal:
- Some 63% of respondents are ‘open’ or ‘could be persuaded’ to have technology in their vehicles if it resulted in rewards for safer driving;
- The biggest incentive for take-up would be a reduction in insurance premiums (68%), followed by reduced fuel costs (62%) and then reduced environmental impact (48%).
Vodafone’s enterprise director Anne Sheehan, said: “In the insurance world, we’ve seen how telematics can increase customer loyalty and enable organisations to create tailored solutions. As well as the immediate benefits of encouraging more efficient driving, telematics can pave the way for exciting developments in the future. For example, it could be used to provide live data on traffic flows, accurate weather reporting and vehicle-to-vehicle communications to help reduce the risk of collisions.”
— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_
