Faster Forward Episode 2: ‘Hey Mercedes’

Description: In late July, against the backdrop of the New York skyline, Mercedes introduced the A-Class sedan — the first car to feature the voice-driven MBUX interface. Until a few years ago, the term “UX” was rarely used in an automotive context. “Think of it like Alexa or Siri on wheels,” said Dietmar Exler, CEO of Mercedes-Benz USA. Luxury cars like the A-Class aim to attract and retain younger customers, who are expected to navigate the car’s large touchscreens with ease.

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