Video: WirelessCar on going from 2% to ubiquity in telematics

Video: WirelessCar on going from 2% to ubiquity in telematics

In this video from Telematics Detroit 2013, Martin Rosell, managing director, WirelessCar, talks to Andrew Tolve about telematics maturing as an industry and the need for big players to come in and help with consolidation and user experience challenges.

According to him, achieving ubiquity is no longer a technological challenge. The necessary mobile technologies are available today. Managing the complexity is the big challenge, he says, not only in how the current telematics ecosystem is put together but also in how in-car connectivity is presented to the driver and his passengers.

According to Rosell, Google and Apple have set the standard for customer experience,and the telematics industry needs adapt it to the car. “We need to get to that standard where you walk into the car, and things are obvious for you as a human being,” he says. “There is still too much technology, we need to shift this to a customer experience.” 

WirelessCar is a Sweden-based telematics service provider with regional offices in the United States, Brazil, India, Japan and China. At Telematics Detroit 2013, it received the Telematics Leadership Award. 

Andrew Tolve is a regular contributor to TU. 

For all the latest telematics trends, check out Content and Apps for Automotive USA 2013 on Dec. 11-12 in San Francisco, Consumer Telematics Show 2014 on Jan. 6 in Las Vegas, Telematics for Fleet Management Europe 2014 on March 12-13 in Amsterdam, The Netherlands, and Content and Apps for Automotive Europe 2014 on April 8-9 in Munich, Germany.

For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013The Automotive HMI Report 2013Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012.

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