Video: Porsche and the connected sports car enthusiast

In this video from the Consumer Telematics Show 2014, Michael Wanzeck, leader development interactive and multimedia, Porsche, discusses the carmaker’s philosophy on connected infotainment.

Speaking to TU’s Robert Gray, he touches on a broad range of subjects, including creating a telematics experience for the sports car enthusiast, driver distraction and the need for simplicity in human-machine interface (HMI) design, the fact that screen size matters to people who buy premium cars, the advantages of HTML5 as the basis for the 918 Spyder’s infotainment system, customer relationship management, the value of telematics data and why people don’t like annual fees when it comes to paying for connected services.

Robert Gray is a regular contributor to TU.

For all the latest telematics trends, check out Telematics for Fleet Management Europe 2014 on March 12-13 in Amsterdam, The Netherlands, Content and Apps for Automotive Europe 2014 on April 8-9 in Munich, Germany, Insurance Telematics Europe 2014 on May 6-7 in London, Telematics India and South Asia 2014 on May 28-29 in Bangalore, India, Insurance Telematics Canada 2014 on May 28-29 in Toronto, Telematics Detroit 2014 on June 4-5 in Novi, Michigan, Advanced Automotive Safety USA 2014 on July 8-9 in Novi, Michigan, and Telematics Munich 2014 on Nov. 10-11 in Munich, Germany.

For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013The Automotive HMI Report 2013Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012

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