Video: Ford on smartphone integration and vehicle safety

Video: Ford on smartphone integration and vehicle safety

In this video from the Consumer Telematics Show 2014, John Ellis, global technologist, connected services, Ford Motor Company, speaks with TU’s Robert Gray about smartphone integration, car safety, faster innovation cycles and the need to create a bigger playing field for developers of in-vehicle apps.

According to Ellis, smartphone integration through Sync is and will continue to be at the heart of Ford’s connected vehicle strategy. Not only does it give drivers access to a greater array of apps, but it also helps ensure that Ford’s in-vehicle connectivity keeps up with consumer electronics innovation cycles.

“One of the answers for Ford is the bring-in device solution,” he says. “We are very bullish on the bring-in device for that reason. The embedded modem is still something strong, we still support and we still believe in that, but the bring-in device for us is that’s how you customize. You are moving as fast as you are moving, and we are there with you.”

In order to mitigate driver distraction, Sync serves up only one app at a time, and it locks the app screen at speeds of more than five miles per hour. Ultimately, “the car, as an app, trumps all, so if there is a safety issue, if the car needs to do something, the car will actually overtake any particular system,” Ellis says.

To conclude, Ellis explains one of the reasons why Ford decided to contribute its AppLink technology to GENIVI. “We know that developers need a platform that’s bigger than any one car manufacturer can hit in their volumes,” he says. “

Robert Gray is a regular contributor to Telematics Update.

For all the latest telematics trends, check out Data Business for Connected Vehicles Japan 2014 on May 14-15 in Tokyo, Telematics India and South Asia 2014 on May 28-29 in Bangalore, India, Insurance Telematics Canada 2014 on May 28-29 in Toronto, Telematics Update Awards 2014 on June 3 in Novi, Michigan, Telematics Detroit 2014 on June 4-5 in Novi, Michigan, Advanced Automotive Safety USA 2014 on July 8-9 in Novi, Michigan, Insurance Telematics USA 2014 on Sept. 3-4 in Chicago, Telematics Japan 2014 in October in Tokyo and Telematics Munich 2014 on Nov. 10-11 in Munich, Germany.

For exclusive telematics business analysis and insight, check out TU’s reports: Insurance Telematics Report 2014Connected Fleet Report 2014The Automotive HMI Report 2013 and Telematics Connectivity Strategies Report 2013.  

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