TU talks to Fraser Campbell, CEO of Wcities.com Inc. and Managing Director of Wcities India

TU talks to Fraser Campbell, CEO of Wcities.com Inc. and Managing Director of Wcities India

What does your company do?

Wcities provides location-based content and services including events, movies, city guides, and more. We do not want to just tell you about a place, but help you explore and discover what to do, where to eat, what to see, and facilitate this by combining relevant services based on your location.

How do you differentiate your offerings from your competitors?

Wcities has a global footprint that brings together relevant services from the massively fragmented markets like event ticket providers, movie providers, and more. This helps cover the top part of the tail, but we go much deeper with our editorial team and local contributors to provide relevancy to location.

What industry milestone have you recently achieved?

Wcities recently launched in the Ford My Touch 2.0. This embedded navigation system allows you to search generic information, but to also make use of our premium content with reviews/ratings/pictures and more.

Which trends will impact the industry the most in the coming years and why?

Voice is the key and most transformative. You can see the first advances of this already. The ability to speak and have a full suite of services that works with minimal distraction, and at the same time making your life easier, will be the impetus for some amazing things.

You are an integral part of our upcoming Content & Apps for Automotive USA event. What key issues will you be discussing with the industry at the show?

Wcities will be talking about the value of dynamic and static content and enabling services to the car that make things easier, more relevant, and provide value to the end consumer.

Which apps, services, cars are on your 2011 wish list?

I would like to see the following: an app that pulls in all the available information based on my location, my social network, my preferences, and my calendar, and allows me to schedule via voice a dinner with my friend based on the simple statement: “Find the best steak house tonight for me and Steve Jobs.” Server-side processing will know my schedule; it will know Steve’s schedule; it will know the best restaurants; it will know when they are available; and it will communicate the time, location, and all particulars. In addition, my calendar is updated, my car is synced, and I am notified when to leave so I don’t keep anyone waiting.

Fraser Duncan Campbell will be speaking at the Content & Apps for Automotive USA event. For more information, check out Content & Apps for Automotive USA.


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