Toyota safety anniversary celebrated with ADAS roll-out

The Fuji Speedway is the location for Toyota’s mobilitas safety education centre, where more than 50,000 people have learned how to be a better driver in the past 10 years.

It’s also where much of the Japanese manufacturer’s safety technology has been refined and tested.

This year Toyota has made a major advance in safety with the introduction of Toyota Safety Sense, an ADAS package of integrated systems designed to help avoid accidents happening, or mitigating the consequences if an impact is unavoidable.

Its first models to be equipped with Toyota Safety Sense are reaching the road this summer. In the UK all new Avensis models benefit from:

  • Pre-Crash Safety system and Autonomous Emergency Braking;
  • Automatic High Beam operation for the headlights on all butthe entry grade model;
  • Lane Departure Warning;
  • Road Sign Assist, which presents crucial sign information on motorways and major routes on the driver’s information display.

Toyota has also pioneered virtual techniques to simulate and learn from what happens in an impact, taking the concept of the physical crash test dummy and designing a more complex computer model – ThuMS, the Total Human Model for Safety. Using advanced CT scanning techniques, it has been able to create models representing men, women and children of different builds, in detail that extends to internal organs and body tissue density. Using THuMS has added another layer of insight in Toyota’s development of cars that offer the best levels of crash protection for occupants of all ages.

Congratulating mobilitas on its anniversary, Akio Toyoda, Toyota president, said: “I would like to express my gratitude to everybody who has visited mobilitas, and to the partners who have supported our work. Due to the wide variety of programmes available, visitors can learn the importance of safety and also experience the fun of driving. As an automaker, safe driving is of paramount importance to us. With your help, we will continue to make it our priority.”

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